HEMJ (Higher Ed Marketing Journal)

JULY 29, 2022

Reaching Adult Learners Through Alternative Channels. Adult learners — defined as students over the age of 25 — make up an increasing portion of prospective students. When I was heading back to school, we were on the cusp of a huge technology boom — the channels used today didn’t even exist.

Higher Education 52

Higher Education Financial Aid Entertainment Mining 52

Campus Sonar

MAY 3, 2023

On the flip side, they also have moments of pure joy when they make a valuable connection with their audience through content or conversation, when they can tie their work to an enrolled student or fundraising goal met, and when they gather with industry colleagues at professional events. Here are some more ways you can offer support.

Media 129

Media Management Professional Development Industry 129

Campus Sonar

SEPTEMBER 21, 2022

Align these with the unified, holistic message you’re delivering across all brand channels—your goals should guide everything you do. If your message hasn’t been adopted across campus, by your school of public health, your student affairs division, and yes, even your athletic teams, you’ll be fighting against brand fragmentation.

Student Affairs 52

Student Affairs Alumni Media Research 52

Collegis Education Data Management

NOVEMBER 22, 2022

Gone are the days when IT was its own world and didn’t touch every aspect of the college experience, from faculty to students to administration. Now, technology and data are embedded everywhere, and their impact on the student experience begins long before enrollment.

Higher Education 52

Higher Education Education Recruitment Media 52

EAB

APRIL 5, 2023

3 recommendations to make your admissions practices more equitable My previous enrollment leadership roles spanned admissions, financial aid, and advising, so I understand all too well how each phase of a student’s educational journey is impacted by policies in each of these offices. DOWNLOAD THE WHITE PAPER 1. Source: McGuire 2.

Admissions 52

Admissions Financial Aid Recruitment IT 52

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. What is Student Recruitment? Student recruitment is the process of attracting and enrolling students into educational programs.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

JULY 7, 2023

With leadership transitions increasing and strategic plans requiring increased agility, annual giving programs provide a direct connection to those who can support these efforts. As digital channels and technology play a larger role, you can share messages of impact at scale and as it occurs.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

Student Affairs Assessment Leaders (SAAL)

MAY 2, 2023

Photo by Matt Bango on StockSnap The Student Affairs Assessment Leaders (SAAL) is 5 months into its newly formed leadership board. It is the people who have demonstrated these key foundations to ultimately best serve the needs of individuals engaged in Student Affairs assessment.

Student Affairs 52

Student Affairs Utilities Research Higher Education 52

EAB

APRIL 11, 2023

colleges continues to rise, Gen Z alumni graduate with more student loan debt than any generation before them. In fact, 47% of Gen Z adults already carry some form of debt, ranging from student loans to credit cards. Instead, they will extensively research gift opportunities before making a donation.

Alumni 52

Alumni Fundraising Health Services Professional Development 52

EAB

JANUARY 30, 2023

New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. A smarter use of your time is outreach through digital channels, like paid search, paid social media, email, and text. My Journey to a Career in Advancement As a student, I experienced twists in my path that were unexpected.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

JUNE 13, 2023

As a land grant institution, it was stronger language about access and affordability and ensuring that we are focused on enrolling students within the state. You would not think that you are at a large institution with over 30,000 students by the way in which we interact. We always provide an opportunity for input.

Enrollment Management 52

Enrollment Management Management Admissions Professional Development 52

Confessions of a Community College Dean

FEBRUARY 8, 2023

“At the University of North Carolina at Chapel Hill, we clearly have a world-class faculty that exists and teaches students and creates leaders of the future,” Boliek said. So this is an effort to try to remedy that with the School of Civic Life and Leadership, which will provide equal opportunity for both views to be taught.”

Faculty 95

Faculty Media Consulting Administration 95

EAB

MAY 16, 2023

Students in this generation are changing the way institutions create and execute engagement strategies­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­—from enrollment to retention to alumni giving—requiring them to be more customized and digitally omnipresent than ever before. campus life, athletics, grad programs).

Alumni 52

Alumni Fundraising Utilities Media 52

EAB

APRIL 18, 2023

Blogs 3 Ways Advancement Teams Can Achieve More with Less Many advancement professionals are all too familiar with this scene: you propose a new plan or innovation to leadership, and the conversation ends with “we don’t have money for that.” Consider reducing the amount you invest in under-performing channels.

Fundraising 52

Fundraising Utilities Support Services Finance 52

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

Student Affairs Assessment Leaders (SAAL)

NOVEMBER 29, 2022

At the end of these two weeks, we will ask for you to vote on these changes. We have a number of action items to complete as we finish the year and want to make sure you have every opportunity to voice your opinion. These positions shall be included at the discretion of the Board. CAS, ACPA, NASPA).

Student Affairs 40

Student Affairs Marketing and Communication Services Government Professional Development 40

EAB

MAY 8, 2023

Chronically absent students are more likely than their peers with good attendance to face reading difficulties by third grade and less likely to earn a high school diploma. This is the highest rate since the U.S. Department of Education released its first national measurement of chronic absenteeism in 2016.

IT 52

IT Safety and Security Transportation Health Services 52

Confessions of a Community College Dean

MARCH 1, 2023

Its constituents have been debating how to reckon with its racially fraught history since 2019, when student government leaders petitioned to rename two campus buildings: one named for Robert Ryland, a university founder and slaveholder, and the other for Douglas Southall-Freeman, an alumnus and former trustee who supported segregation and eugenics.

Alumni 98

Alumni Manufacturing Higher Education IT 98

Confessions of a Community College Dean

MARCH 1, 2023

Image: Locksley Knibbs, lead academic adviser for students studying the natural sciences at Florida Gulf Coast University, knows that advisers take on different roles to serve the whole student: mentor, advocate, mediator, coach. Could undeclared majors and underclassmen be skewing the results?

Academic Advising 100

Academic Advising Computers and Informational Technology Community College Faculty 100

The Change Leader, Inc.

JANUARY 9, 2024

When a student from any of these community colleges applies to Franklin University, the system can instantly inform them about the transferability of their courses into their desired degree program. These agreements are not just on paper; they are integrated into a sophisticated technological system.

Computers and Informational Technology 52

Computers and Informational Technology Budget and Finance Management Development and Fund Raising Higher Education 52

EAB

MAY 11, 2023

Mistake 1: Passive marketing misses out on qualified candidates Most districts use the same strategies to reach potential candidates: they post openings on the district website or general job platform and encourage employees to share the opportunity with their personal network. Does channel efficacy vary by subject matter?

Recruitment 52

Recruitment Management Higher Education Administration 52

EAB

MARCH 10, 2023

Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.

Recruitment 98

Recruitment Marketing and Communication Services Management Media 98

EAB

OCTOBER 30, 2023

Success in annual giving will depend on engaging donors across multiple channels, including emerging technologies. What are some key challenges and opportunities facing institutions today when it comes to annual giving? On the flip side, institutions have ample opportunities in annual giving. Is your program keeping pace?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

EAB

JULY 27, 2023

Blogs Overcome these two roadblocks to engage young alumni Many of today’s young alumni find themselves burdened with outsized student loan debt and facing tumultuous financial challenges as they embark on entry-level careers. Roadblock #2: Students’ lack of connection to their alma mater due to the pandemic. Learn more here.

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

The Change Leader, Inc.

DECEMBER 19, 2023

Drumm McNaughton A thriving workplace culture that sets work-life boundaries strengthens shared governance, retains employees, and role models the practice for students as they move into their careers. Creating a succession plan for others in leadership it ensures that no single individual becomes indispensable.

Government 52

Government Higher Education Faculty Student Affairs 52

Confessions of a Community College Dean

MARCH 28, 2023

In each area, concerned citizens got together – usually outside of official political channels, and sometimes despite them – to develop solutions of their own. They’re intensely local, even as they prepare students to go wherever they want. They could ensure that their own children get opportunities like they did.

Community College 52

Community College Food Alumni Industry 52

HEMJ (Higher Ed Marketing Journal)

JANUARY 26, 2023

Using Higher Ed Content Marketing to Increase Website Traffic Nontraditional students make up a growing portion of the college population, and higher education marketers are vying for their attention. The content on your website can make or break a student’s decision to enroll in your program. Speak to student personas.

Higher Education 85

Higher Education Industry Education Management 85

The Change Leader, Inc.

JANUARY 30, 2024

Navigating political statements and communication carries increasing weight for students, the public, and the institution. Enhancing Leadership Communication Skills Enhancing leadership communication skills in higher education leaders involves cultivating advanced media relations and public speaking abilities.

Higher Education 52

Higher Education Education Development and Fund Raising Government 52