Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 61

Marketing and Communication Services Alumni Engineering Higher Education 61

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Complete the survey for your campus. Take the survey. Storytelling.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.

Marketing and Communication Services 60

Marketing and Communication Services Consulting Media Alumni 60

EAB

AUGUST 23, 2023

Share anecdotes of how these traditions have continued to shape the lives of students, faculty, and the entire campus community. Emphasize the impact alumni can make at your institution by highlighting key support areas such as groundbreaking research, inclusive community spaces, or new academic programs.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

EAB

OCTOBER 24, 2023

You can join the conversation on social media using #EABOfficeHours. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Primarily though, I think that most institutions are trying to recruit adult learners through generalized marketing campaigns. October 24, 2023.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “They want to be able to say what skills are important … Faculty can’t drive everything.” “It’s a trust-but-verify situation.”

Marketing and Communication Services 108

Marketing and Communication Services Manufacturing Industry Management 108

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

Plenty of schools offer online programs, cost-effective degrees, individualized support, and expert faculty. These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. What does the relationship between faculty and students look like?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. A smarter use of your time is outreach through digital channels, like paid search, paid social media, email, and text.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

NOVEMBER 1, 2022

You can join the conversation on social media using #EABOfficeHours. EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74

University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. But youthful trends can turn into multibillion-dollar markets. Such information can inform a college or university’s curriculum choices, hiring, and, yes, marketing strategy.

Marketing and Communication Services 52

Marketing and Communication Services Curriculum Development Government Manufacturing 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

Campus Groups

JULY 26, 2022

They help establish better communication and engage students. They are used by Student Life administrators and students for planning, communicating, tracking, and reporting. In addition to being the one-stop-shop for academic, co-curricular and student service information, the app helps connect and engage students.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Administration Student Engagement 52

EAB

APRIL 4, 2023

You can join the conversation on social media using #EABOfficeHours. Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. April 4, 2023. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

EAB

OCTOBER 18, 2022

You can join the conversation on social media using #EABOfficeHours. The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Episode 124. October 18, 2022.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Community College Recruitment 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Safety and Security Fundraising 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. They started with a free campus app to facilitate feedback to faculty called ClassPulse. This problem isn’t being addressed by common campus technology.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

EAB

FEBRUARY 7, 2023

You can join the conversation on social media using #EABOfficeHours. Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. And why should our partners care about this market? Episode 137. February 7, 2023. MM: Gotcha.

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

Campus Sonar

JULY 13, 2022

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Even if you haven’t done this in the past, presidents change, and each change in leadership brings with it a change in social media presence. 4 Approaches to Executive Social Media Support.

Media 52

Media Marketing and Communication Services Management Digital Media 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial Aid Promotion: Marketing materials clearly explain financial aid eligibility and options. Financial hardship is the #1 reason students stop out.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

EAB

MAY 16, 2023

You can join the conversation on social media using #EABOfficeHours. The three share tips on collecting and using data to convince faculty and senior leaders to become enthusiastic partners in the effort. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

EAB

AUGUST 29, 2023

You can join the conversation on social media using #EABOfficeHours. The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

EAB

MAY 9, 2023

Podcast Do Community Colleges Need an “Intervention”? You can join the conversation on social media using #EABOfficeHours. Reporter Jon Marcus joins EAB’s Tara Zirkel to explore the root causes behind steep enrollment declines and poor student outcomes at community colleges. EAB · Do Community Colleges Need an “Intervention?”

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. It can also increase a student’s marketability to graduate programs or potential employers.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

EAB

MAY 23, 2023

You can join the conversation on social media using #EABOfficeHours. EAB’s Tara Zirkel is joined by Center for Community College Student Engagement Executive Director Dr. And he says, college is kind of hard, but he's gonna stick through it. Podcast New Student Engagement Data Reveals Surprises Episode 152. May 23, 2023.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

The Change Leader, Inc.

OCTOBER 3, 2023

Improved Retention Through Streamlined Transfers CSCU helped unite the system’s 12 legacy community colleges into one singularly accredited multi-campus institution. Most community college students cannot take 12 or even 9 credits at a time and regularly move across the state for various reasons. You’re looking for production folks.

Higher Education 52

Higher Education Education Community College Industry 52

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 90

Food Development and Fund Raising Marketing and Communication Services Consulting 90