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HEMJ (Higher Ed Marketing Journal)
MARCH 12, 2024
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
Great College Advice
SEPTEMBER 28, 2023
If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. However, you also want to avoid being annoying.
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HEMJ (Higher Ed Marketing Journal)
OCTOBER 17, 2023
As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.
Diverse: Issues in Higher Education
OCTOBER 9, 2023
Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.
Confessions of a Community College Dean
MARCH 16, 2023
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
EAB
OCTOBER 24, 2023
They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.
EAB
AUGUST 21, 2023
Due to a lack of available support and resources, it wasn't until her late 30s that she obtained a nursing degree – after missing over a decade of the socioeconomic opportunities that a degree brings. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.
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