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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

Offering clear communication about the entire financial investment is essential. This means tuition costs, but also available financial aid, scholarships, and potential earnings after graduation. Engagement: Beyond the Acceptance Letter The student journey doesn’t end at enrollment.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Comprehensive Content: Include detailed program information, admission requirements, financial aid options, virtual campus tours, and contact details.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Next steps: The team scheduled meetings with departments on campus that provide high-touch support to students, including academic counseling, financial aid, student services, outreach, special population support services and the tutoring center. Students who received the text were 6.3

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How to give students what they want in an online class

University Business

Students want to know what student services will be available to them. “These services mist include financial aid assistance, tutoring services, technical assistance, and any other orientations related to the digital course,” according to WCET.

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Survey: What flexibility means to college students

Confessions of a Community College Dean

Forty-five percent of students say that deadlines should be flexible in general—not just in emergencies. Students who are receiving financial aid (n=814) are likelier to say this than students without financial aid, at 48 percent versus 34 percent. ” William S.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

For example, if the data shows that a student frequently visits pages related to financing a degree program, a communication directing them to a video on financial aid or an offer to connect them with a financial aid counselor may be just what they want to hear.