Remove higher tips-tactics
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Why reengaging stopped-out students provides a well of opportunity for enrollment

University Business

At AMA, one of higher education’s most prominent marketing conferences , a topic at the tip of everyone’s tongue was finding new student demographics as traditional-aged prospects tighten, says attendee Hayley Warack, vice president of education at Primacy , a higher education marketing agency.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Emails with dense text can be overwhelming and off-putting to students.

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. Here are four tactics my team and I recommend. Are student outcomes shared (e.g.,

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How to Compete in a Market When Your School Doesn’t Have a National Brand: Attention Retention, Episode 4

HEMJ (Higher Ed Marketing Journal)

Tips to build organic attention without a football team or Top 50 US News & World Report ranking. Channels & tactics where underdogs can shine (and which ones to avoid). Explore building a personalized experience with the resources you have. Breaking down budget spend for brand and marketing.

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How Well Do You Know Your Prospective Students?

Campus Sonar

Incoming students are one of higher ed’s most important audiences. Changes in Perspectives As you’re listening to your admissions audiences and planning your recruitment messaging for the next enrollment cycle, consider using tactics from our SDSU research to reach prospective students from targeted academic areas.

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Can gamification help you generate leads for healthcare programs?

EAB

Gamification is used in marketing to engage potential customers using fun and interactive tactics. Using gamification in this way may engage students more quickly and effectively than other forms of lead generation, yielding a higher-quality lead while lowering acquisition cost. What are the 5 don’ts of digital lead generation?

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Promises and Pitfalls of ChatGPT

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? These are questions higher education marketers and communicators are no doubt contemplating in the wake of ChatGPT , an AI tool that went viral after American firm OpenAI launched it in November.