Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These data-driven decisions allow us to refine efforts to better serve our student population.”

Marketing and Communication Services 335

Marketing and Communication Services Financial Aid Faculty Recruitment 335

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. tailoring marketing copy to different audiences, checking copy for grammar, drafting marketing copy) Writing and content creation for specific deliverable types (i.e., third-party software, community information, etc.).

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

EAB

OCTOBER 24, 2022

Located in Holyoke, Massachusetts, HCC met the challenges they were experiencing in Latine/x student recruitment and enrollment head on by creating El Centro, a learning community for this student group. The program opened in Fall 2022 and is already serving over 70 students. Finally, meet your students where they are.

Community College 95

Community College Recruitment Marketing and Communication Services Admissions 95

Student Affairs Assessment Leaders (SAAL)

DECEMBER 7, 2023

For example, career services programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. However, many career services departments only collect data on the number of students receiving internships and landing jobs in their first year post graduation.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Industry Career Services 52

EAB

MAY 17, 2023

Several partners have shared anecdotes of students arriving to campus, moving into dorms, and abruptly withdrawing upon re-entering more social settings. During our listening tour with senior cabinet leaders this spring, the idea of better communicating the value of a degree featured prominently in several conversations.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Safety and Security Fundraising 52

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. Previously Cali was assistant director, communications and analysis at the WICHE Cooperative for Educational Technologies (WCET).

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). His academic journey culminated with a Ph.D.

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Student Affairs Assessment Leaders (SAAL)

NOVEMBER 29, 2022

We have not undertaken these changes lightly, but deem them to be relevant and necessary given the state of our organization and the field of student affairs assessment. Thank you for your commitment to student affairs assessment and this organization. Wishing you all the best for the remaining time this year!

Student Affairs 40

Student Affairs Marketing and Communication Services Government Professional Development 40

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

Confessions of a Community College Dean

JANUARY 11, 2023

Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students.

Marketing and Communication Services 78

Marketing and Communication Services Career Services Higher Education Faculty 78

Campus Groups

AUGUST 2, 2022

Raise Awareness about Campus Resources If your platform has a campus engagement platform or app, it should be the go-to resource for students. In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

The Change Leader, Inc.

APRIL 11, 2023

This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52