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Authenticity: honest authors, being human

Dr. Simon Paul Atkinson

I briefly had a form up on my website for people to be able to contact me if they wanted to use any of my visualisations, visuals of theory in practice. I have used some of these applications as long-text search engine results, but stylistically it just doesn’t work for me. If it’s yours.

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The Power of Student Testimonials

HEMJ (Higher Ed Marketing Journal)

Talking to your students and alumni provides a lot of value: You’re not just getting a piece of content for your website, you’re learning what your students like and don’t like about the program, experience, and institution as a whole. Publish Profiles on Your Website First, publish the student profiles on your website.

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4 Digital Marketing Channels to Harness for Student Recruitment in 2023

EAB

Your school’s website While the proliferation of new digital platforms has been largely positive for students in their daily lives, it has created mixed results for institutions. Here’s an overview of what you need to know for each website priority—and you can read my colleague’s recent blog post for more detail.

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Five financial literacy sites college students can try

Confessions of a Community College Dean

Inside Higher Ed collected some of higher education’s favorite free financial literacy apps and websites to try. The app also has a stock market simulator, which gives students the opportunity to demo buying and selling shares of different products. Is this diversity newsletter?: Is this Career Advice newsletter?

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AI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

To be clear, current AI technology isn’t a magic bullet — more on that later — but it can help writers, editors, and other marketing professionals achieve significant productivity gains, which is why many have been quick to adopt ChatGPT, Claude, DALL-E, Copy.ai, Google Bard, Jasper, and other tools for text and image creation.

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Which Benefits and Perks Attract Candidates During a Job Search?

Symplicity

Over 50% of students cited salary as one of the top benefits they look for throughout their job search, with work-life balance following close behind. Flexible Work Arrangements Offering flexible hours and schedules to attract candidates can take many forms without negatively affecting productivity.

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Bogus college website draws warning from North Carolina AG

Confessions of a Community College Dean

Image: Prospective students be warned: not all college websites are what they say they are. 18 that the state Department of Justice is working with the University of North Carolina system to stop a fraudulent website purporting to belong to what once was a real institution in Charlotte, N.C.