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Elevating from Social Media Monitoring to Social Listening

Campus Sonar

Social Media Monitoring Most campuses do some version of social media monitoring. You watch for posts to your Facebook page and direct tags and exact-match plain-text mentions on your official campus accounts on Twitter or Instagram. Social Monitoring Social Listening Monitoring mentions and DMs.

Media 98
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Let Your Audience Guide You to Yield Success

Campus Sonar

The visibility of Twitter mentions and online conversations—especially those that tag your campus—give you the chance to start meaningful relationships with new students before they step foot on campus (virtually or in-person). Think about the added value and recognition your admissions audiences receive on social media.

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Colleges start new programs

Confessions of a Community College Dean

Rider University has started a bachelor of arts in social media strategies. Editorial Tags: New academic programs Is this diversity newsletter?: Paul Smith’s College is starting a certificate program in clean energy. University of Minnesota is starting a major in public health. Is this Career Advice newsletter?

Media 105
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The SRHE Digital University Network: A Decade of Trends and Future Directions

SRHE

To gain an overview of the types of topics covered, each paper was tagged with up to three keywords, which were visualised as a network to see thematic clusters. From the archive, we gathered 122 papers under the Digital University theme. We noted details like the date, authors, location, and research methods for each paper.

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Prospects are tired of your advertisements. Organic social media can change that.

EAB

Organic social media can change that. A recent study found that online consumers are 61% more likely to convert when they are exposed to an organic social account in addition to paid advertisements. What is organic social media? Social media content that account owners do not pay to actively promote.

Media 52
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Helping students with the job hunt via head shots

Confessions of a Community College Dean

” Boosting Students’ Social Media Presence Benz says some faculty members require that students visit the head-shot booth and establish LinkedIn accounts each semester, as coursework. ” And whether they realize it or not, she says, students’ social media presence is “telling a story.”

Media 105
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Colleges start new programs

Confessions of a Community College Dean

Raritan Valley Community College is starting a certificate program in social media. Editorial Tags: New academic programs Is this diversity newsletter?: Gonzaga University is starting a doctoral program in school psychology. University of Michigan at Flint is starting a master of science in health services administration.