Remove data-informed-tactics-to-reach-students
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Increase College Enrollment With These 10 Creative and Effective Strategies

HEMJ (Higher Ed Marketing Journal)

The national birth rate fell by nearly 23% between 2007 and 2022, according to CDC data reported by Axios. Your institution can still attract and retain students by using creative ways to increase college enrollment. What Is a Prospective Student? But not all institutions are experiencing enrollment declines.

Media 52
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AI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

The Impact of AI on Higher Education Content Marketing Tactics By the time you read this, it could be old news — that’s how fast the field of artificial intelligence (AI) is evolving. These advanced features fundamentally alter how we can interact with machines and access information. Scale: LLMs are massive.

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How graduate enrollment leaders are keeping up with changing recruitment expectations 

EAB

Blogs How graduate enrollment leaders are keeping up with changing recruitment expectations 3 trends from EAB and NAGAP’s survey of graduate enrollment leaders In my recent conversations with graduate enrollment leaders, the changing demographics of prospective students has become a frequent topic of interest – and for good reason.

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What can big consumer brands teach graduate and adult enrollment leaders?

EAB

In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth. Your high affinity students might surprise you.

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How to Future-Proof Your Student List Strategy

EAB

Blogs How to Future-Proof Your Student List Strategy 2 Ways Cappex Candidates Are Evolving By Brandy Palmer Today’s enrollment leaders are facing an increasingly complex student list market. Cappex Candidates are college-bound students who don’t yet know about you but match your institution’s search criteria.

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What enrollment teams need to know about the GMAT Focus Edition

EAB

Blogs What enrollment teams need to know about the GMAT Focus Edition And why it is still only one part of a successful lead generation strategy This spring, the Graduate Management Admission Council (GMAC) announced the release of the GMAT Focus Edition , a new, shorter version of the business admissions test.

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Near-Term Strategies to Combat Transfer Decline

EAB

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. More high school students are now opting out of college and instead choosing to enter the workforce directly. Transfer enrollments have declined by 13.5% I’m so confused.