Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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Marketing and Communication Services Financial Aid Support Services Community College 99

University Business

NOVEMBER 29, 2023

” More from UB: Community colleges are banding resources together to secure their at-risk students’ education Player began thinking about joining community engagement services during pre-orientation as she sought her sense of community and belonging as a first-year student. .

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Marketing and Communication Services Food Community College Management 105

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

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Marketing and Communication Services Financial Aid Faculty Recruitment 322

EAB

AUGUST 23, 2023

Review these 7 aspects of your basic needs strategy before the semester begins Community colleges play a vital role in higher education, offering affordable and accessible pathways to academic and professional success. At the time, I was unaware of any support offered by my college that could have made a difference.

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Marketing and Communication Services Transportation Food Development and Fund Raising 52

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

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Marketing and Communication Services Financial Aid Industry Higher Education 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

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Marketing and Communication Services Higher Education Community College Manufacturing 98

EAB

MAY 30, 2023

Since 2020, enrollment at community colleges has declined 5.4 Most of the enrollment that has been recovered at community colleges is through an uptick in dual enrollment. As of fall 2022, enrollment declines at community colleges had slowed to 0.4 percent since 2010, college-going rates declined by 5.4

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Marketing and Communication Services Community College Admissions Recruitment 52

Confessions of a Community College Dean

MARCH 14, 2023

Image: A debate over how to achieve pay parity between two groups of faculty members has left lingering tensions among professors in the Maricopa Community College District in Arizona. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour.

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Faculty Libraries Marketing and Communication Services Community College 80

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

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Marketing and Communication Services Alumni Engineering Higher Education 56

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Q: Is there a middle ground?

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Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 58

Confessions of a Community College Dean

JANUARY 31, 2023

Image: Student journalists at Laney College in Oakland, Calif., are suing the Peralta Community College District for failing to adequately respond to public records requests. Colleges “will outlast the students in many cases, and they take advantage of that,” Hiestand said.

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Safety and Security Marketing and Communication Services Community College Government 90

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. I’m currently enrolled at a CC (technical college). But things aren’t all doom and gloom. I’m so confused. I’m enrolled in their transfer program for psychology.

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Marketing and Communication Services Recruitment Community College Admissions 52

EAB

MAY 9, 2023

Podcast Do Community Colleges Need an “Intervention”? Reporter Jon Marcus joins EAB’s Tara Zirkel to explore the root causes behind steep enrollment declines and poor student outcomes at community colleges. EAB · Do Community Colleges Need an “Intervention?” Episode 150. May 9, 2023. million people.

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84

EAB

DECEMBER 7, 2022

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Congratulations to our 2022 winners: Technology Pioneer Award: Bakersfield College. Sierra College. Trident Technical College.

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Marketing and Communication Services Community College Management Enrollment Management 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Loving the fall weather, it's finally cooled down here and in the greater DMV. Matt Sheldon: Yeah, absolutely.

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Marketing and Communication Services Admissions Community College Recruitment 52

EAB

AUGUST 9, 2023

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Scholastica Student Success Improving success for pre-health students Joe Fritsch, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

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Marketing and Communication Services Consulting Media Alumni 55

Confessions of a Community College Dean

MARCH 1, 2023

“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares.

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Marketing and Communication Services Alumni Media Government 89

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 95

Recruitment Marketing and Communication Services Admissions Federal Government 95

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”

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Marketing and Communication Services Manufacturing Industry Management 105

EAB

NOVEMBER 1, 2022

EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Heather Speed, to examine changes Pueblo made to boost enrollment heading into the fall semester. EAB · How Pueblo College Supercharged Yield and Retention Efforts. And Heather, can you tell us a little bit more about Pueblo Community College?

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Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Confessions of a Community College Dean

MARCH 10, 2023

(Just one in five Student Voice survey respondents says they’re required to meet periodically with advisers, though the number is closer to three in 10 for students at private institutions and just 14 percent for community college students.) ” Regarding outreach and other written advising communications, language matters.

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Student Engagement Academic Advising Marketing and Communication Services Community College 91

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

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Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Looking at the demographics of college graduates, only 40% of the US population have a college degree. Realistically, this number is probably 20-30%.

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Marketing and Communication Services Financial Aid DEI Academic Advising 52

Confessions of a Community College Dean

APRIL 3, 2023

“I believe we have made good faith efforts to engage others in this process, but also appreciate that communication related to the reasoning and roles of these deans to the broader faculty could and should have been more robust.

Government 108

Government Marketing and Communication Services Faculty Administration 108

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

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Marketing and Communication Services Academic Advising Campus Activities Career Services 94

The Change Leader, Inc.

AUGUST 8, 2023

Drumm McNaughton speaks with Dr. Marielena DeSanctis, president of the Community College of Denver, who shares some of the solutions she was able to identify based on her unique understanding of higher ed. She started her education career in K-12 and moved to community college leadership. Dr. DeSanctis is unique.

Higher Education 98

Higher Education Education Development and Fund Raising Community College 98

Confessions of a Community College Dean

MARCH 20, 2023

“In the early-2010 years, we had some of our largest-enrolling classes ever in the history of the college,” she said. “At that time, I think there was not a particular need for the college to expand into other markets.” “How are we expecting people to live in the local community?

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Marketing and Communication Services Administration Career Services Finance 94

Clark Nesxen

NOVEMBER 22, 2021

While many students graduate from these programs ready for in-demand careers, the critical problem-solving and communication skills that are developed through CTE add tremendous value across all future education or career plans. Students are often working together in groups, which develops communication skills while engaging with technology.

Computers and Informational Technology 52

Computers and Informational Technology Education Marketing and Communication Services Community College 52

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

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Marketing and Communication Services Support Services Faculty Management 52

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. Ready to find out more?

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Marketing and Communication Services Engineering Management Community College 59

Confessions of a Community College Dean

FEBRUARY 3, 2023

Travel with me to my not atypical college town, Eugene, Ore., where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. Public service is no longer on its corporate agenda. I started with CEO Mike Reed’s office, seeking a meeting.

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Hospitality Marketing and Communication Services Nonprofit Organizations Mining 84

EAB

SEPTEMBER 26, 2023

Blogs Your student loan payments are due: 3 strategies to support community college students’ financial wellness When I think back to my time in college, student loans were something that nearly everyone had, but not something any of us fully understood. Specifically, we weren’t educated on how to repay them.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. There is definitely not as much “wiggle room” as you would think in the materials budget! modified from NISO 39.7-2013, 2013, section 3.7]

Libraries 58

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 58

Parchment

APRIL 20, 2023

You need an easy-to-use way to automate high volumes of data from various digital platforms, direct communications, and events. In contrast, enrollment in the public college sector declined by 5% with community colleges losing 351,000 students since 2020. Has our school marketing performed as planned?

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Admissions Marketing and Communication Services Recruitment Higher Education 52