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Supporting Your Social Media Manager in an Impossible Job

Campus Sonar

Your campus social media manager’s job is never done. On the flip side, they also have moments of pure joy when they make a valuable connection with their audience through content or conversation, when they can tie their work to an enrolled student or fundraising goal met, and when they gather with industry colleagues at professional events.

Media 129
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Dr. John L. Jackson, Jr. Appointed Provost at the University of Pennsylvania

Diverse: Issues in Higher Education

Jackson – an urban researcher, media ethnographer, anthropologist of religion, and theorist of race/ethnicity – is currently the dean at Penn’s Annenberg School for Communication and serves as the Richard Perry University Professor and is on the faculty at Penn’s Center for Experimental Ethnography. “He Jackson, Jr. Dr. John L.

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HBCU Advancement Teams: Don't Underestimate the Power of the Individual Donor

Diverse: Issues in Higher Education

For over 20 years, I have been an avid reader of the Giving USA Report on Philanthropic Giving, an annual report on fundraising in America produced by the Indiana University Lily Family School of Philanthropy. Each June, I eagerly await its release and subsequently use it to direct my fundraising strategy for the ensuing year.

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Small Campuses: Maximize Your Social Media Strategy

Campus Sonar

Depending on the size of your campus, social media may be the responsibility of one person, or less than one, so it’s important to get the most out of everything you do. Over the last five+ years of researching higher ed conversation, we’ve discovered small campuses have an amazing opportunity to differentiate themselves.

Media 59
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Presidents and Boards Need Social Intelligence

Campus Sonar

You’ve been giving your president and board the wrong information from social media, and you need to fix it as soon as possible. As president, everything I was shown from social media was terrible. It’s a form of market research, using the internet as an always-on focus group. One former president put it plainly.

Media 52
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The Power of Student Testimonials

HEMJ (Higher Ed Marketing Journal)

Researching a degree program is similar. Share Testimonials on Social Media Both paid social media ads and organic postings can benefit from student testimonials. This is interesting, authentic content you can share on your social media platforms, linking to the full profiles on your website. It was a win-win.

Media 82
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Four Life Skills Example Projects for High School Students

Experiential Learning Depot

They research recipes or develop their own to be included on the menu. This Life Skills Project was designed with the following life skills in mind: Planning, organizing, estimating, time management, decision-making, problem-solving, mapping, budgeting, tech literacy, research, writing, and communication. Find us on social media!